VISA FIFA WOMENS WORLD CUP
VISA FIFA WOMENS WORLD CUP
Celebrating the Visa FIFA Women’s World Cup partnership with a branded game accessible by anyone, anywhere.
VISA APAC x Meta x Alt VFX
The first Infinite Window experience created by a Financial Service brand
We created the very first Infinite Window game with financial service client Visa APAC to celebrate their sponsorship of the Australian FIFA Women’s World Cup 2023.
Infinite Window is a pixel streaming platform that connects directly to Meta platforms via Unity. The platform renders in real-time, allowing for a highly detailed, connected gaming experience.
The idea for the game design is centred around the language of football, no matter what language you speak or where you are in the world, we can all understand and connect through the language of football.
The game is accessible to anyone, anywhere in the world.
The ad campaign is global, with ads adapted to multiple languages.
Building for Inclusion and Disability accessibility
Given that this campaign was global and heroes underrepresented groups, it was important that the game was designed with intention around diversity and inclusion.
A Diverse Testing Group
We reached out to the community to create a testing group that included neural diversity and disabled people, experts in designing for inclusion, people from different global regions, age groups and pride communities to ensure the game represented diverse perspectives and accessibility needs.