Feel Like New
When you feel your best, your beauty shines through.
A luxury beauty campaign that celebrates and elevates the diversity of people
A red lip can make you feel powerful.
The clearest skin can make you feel joy.
We know that people are no longer shopping purely based on need. They are bringing their heart to the cart.
We created an multi-channel beauty campaign across digital, social, in-store, EDM, OOH and street furniture.
We partnered with diverse talent for traditional media as well as on social through branded content to share unique stories about their own perspectives on beauty.
Take a minute to write an introduction that is short, sweet, and to the point.
Myer - Clean Beauty App
Leveraging the upcoming trend of ‘Clean Beauty’, we wanted to create an app that would help customers traverse the saturated beauty market.
Knowing that people have their own unique skin and health related issues, we wanted to create an app that made buying products easy.
Customers could search particular ingredients (Vitamin A, Retinol, Formaldehyde), skin related search (type, age) or health affliction (eczema, pregnancy).
The app would also provide a scaled rating to help customers know how ‘clean’ the products were. This app would be a curated shopping experience, highly personalised to each and every customer.
