THIS IS MY W HOTEL
THIS IS MY W HOTEL
Celebrating the Sydney Mardi Gras partnership through the eyes of the LGBTQI+ community.
Marriott Bonvoy x Ray Ban Stories
The first brand campaign
captured only on Ray Ban Stories
To mark the beginning of a 3 year sponsorship of Sydney Mardi Gras, we created a campaign through the unique perspective of the Pride community.
Inclusive stories told from the unique perspectives of the community
W Hotels hosted a variety of experiences to celebrate diversity and inclusion – and Deni was there to capture each moment wearing the Ray Ban Stories glasses.
We worked with Deni as the lead Creator and POV of the content. Their ability to take direction and creative eye were key to the success of the campaign. Being a new tech product, we were able to create a new way to tell stories and quality of content captured.
The Ray Ban Stories glasses provided an immersive quality to the content and invited viewers behind the scenes of the festival which added an extra layer of authenticity to the brand moment.