ADORE BEAUTY measuring brand
ADORE BEAUTY measuring brand
Measuring the true impact of Brand on full funnel user journeys across Meta platforms
Adore Beauty x Bullfrog Media x Meta
The Story
Adore Beauty was relaunching their overarching brand to bring differentiation, a stronger brand mission and highlight their engaged, loyal and diverse community.
In order to understand the impact and measure success of the relaunch, we worked with Adore Beauty to test new territories for brand creative through Betatyping as well as conducting measurement studies.
Testing creative to better understand audience connection to brand
We created three seperate territories that reflected the new brand strategy and people-first insights around the shift in the way people engage with beauty as well has the changes to the way people shop for beauty.
By creating three distinctly different ad sets, we could measure the impact of the visual style, the messaging and how brand was used in the creative.
ADORE WHAT YOU’RE MADE OF
True beauty is not one-size-fits-all
How can it be?
When we are all so unique.
Each of us is made up of different stuff.
Whether we realise it or not.
Our histories, personalities, lifestyles, habits and environments define what beauty means to us. You aren’t made by the latest must-haves or trends. You are the back sweat from your early morning runs.
Your Italian Nonna's eyebrows.
Hydrated cheeks from your emotional support water bottle. Grey hairs from your first year of motherhood. A wrinkle-free forehead from a lifetime of SPF This is what you’re made of. Adore it.
FOLLOW YOURSELF
Beauty shouldn’t be intimidating
It’s liberating
Wash your face how you want to
Wear cheap perfume
Put concealer on last
Put glitter on your monobrow
There are no rules (except SPF – always use SPF)
Because your beauty is not a trend
If you follow anyone’s lead.
Let it be yours.
FOR THE LOVE OF BEAUTY
We love beauty. We love the routine so practiced we could do it with our eyes closed.
The soothing acts of self-care just ‘cos.
The community of people who just get it.
The transformation of a simple eye flick. The creativity of mixing 3 products to find your perfect shade.
The cringey convos about earwax and yoni steaming.
And yeah, some days, we just love not looking as tired as we feel.
At Adore, we love it all.
The good, the bad, even the messy. Every piece of advice we give, every new thing we try, every story we share.
We do it for the love of beauty.
Winning Creative
Adore What You’re Made Of
The winning territory for the test was ‘Adore What You’re Made Of’ with higher engagement rates, low CPM and twice the delivery of the other territories.
In utilising the brand name ‘adore’ within the tagline, it is theorised that this led to greater brand awareness and message association.
Interestingly, this was the only creative territory that did not include UGC content and instead leveraged existing footage from the brand campaign shoot.