MYER
6 Second Sale
In a retail environment where customers have sales fatigue, our brief was to breathe life into the traditional mid year Stocktake sale, and find a new way to engage customers with sales messaging.
By creating a sales event with restricted access to the best offers for a limited time, Myer were able to generate FOMO for customers whilst fuelling impulse buying. This led to one of their best sales events.
The Solution
In collaboration with Google analytics and their 6 second bumper format, we identified a unique way to take these great offers to market via YouTube.